The Art of Packaging
The BoxBag, designed by Peter Segasby, launched with his wife Trisha in February 1998, but its origin is a romantic one. Peter, seeking a special anniversary gift box for Trisha in April 1997, designed his own after failing to find a suitable one. This handmade prototype sat on their shelf until they decided to market it.
At a Birmingham trade show in February 1998, Peter & Trisha were overwhelmed by £600,000 in orders and £5 million in inquiries, leading to the creation of Segasby Packaging. The name “BoxBag” came from their son Mark, who combined “box” and “handbag” to describe its form and function.
The BoxBag’s success stemmed from its novelty and the sentiments it evoked: good design, love, giving, receiving, excitement, and quality. The initial designs featured 8 sizes and 10 colors, made from fluted material with foil star details.
February 1998 – Aug 2012
2007 Business name changed when they acquired new shareholders to: Permada Limited. Position: Peter remained Managing Director. Designers and Procurement of quality Gift Packaging for the Gifts & Retail Trade.
Clients: The Container Store, Harrods, Harvey Nichols, Fortnum & Mason, Bentalls plc, Eason & Son, Enesco Ltd, Fenwick, Argos, Clintons, F Hinds, Signet Group, John Lewis, WH Smith & Boots, and many more, plus hundreds of independent retailers.